I thought that we should take a look at my final PR project. I created Mental Marc, meaning that Marc by Marc Jacobs launched a collection that would raise awarness about mental disorders. The collection consisted of five pieces, as seen above, and together with Instagram a competition would have been held. The winner would get a one-of-a-kind Mental Marc watch. Let's have a look!
The invitation to the launch party:
Ads for the competition:
An example of the competition: