Hey babes! How are we tonight? I'm all cuddled up in the sofa, bing watching 'The Following' and drinking loads of tea. It's so cold and windy in London right now, winter is definitely coming and I can feel it in my bones. Sorry for GoT reference. 
I really enjoyed posting last week - as in actually sitting down writing a blog post, not only uploading a video. Don't get me wrong, I really enjoy the whole video blogging too, but it's time to mix it up. So, here's a brand new written blog post!
Last weekend I purchased a new lipstick. If you watched my 'October Favourites' video you might remember me saying that I've recently really started enjoying lip products/make up and I've been looking for some nice lipsticks for quite a while now. I really wanted one from MAC, but couldn't decide on colour. I couldn't find exactly the one I was looking for. Then I walked in to Topshop - and there it was! 
It's a really nice pinky brown with a purple undertone - if that makes sense. That purple undertone was what I didn't find when I was looking before, all the other ones were too pink or too red. It's a kind of mauve, I guess you could say. The colour is called 'Devotion' and has quickly become my go to lipstick. I've been using it every day since I first got it (which... is only like 5 days so far, but still). I think it says it all that me, who never used to use lip products/makeup, all of a sudden is wearing it every day. Even my boyfriend has given me compliments for it, and he doesn't even like any kind of lip makeup/product (not even lip balm)!
And it only gets better. The lipstick is only £8, as all Topshop's lipstick are. And did you know that Topshop uses the same manufacturer as MAC does for their lipsticks? But they are pretty much only half the price! How good is that! I've recently heard (fun fact of the day) that also H&M uses the same manufacturer as MAC does for some of their new beauty range, and the same manufacturer as O.P.I. for their new nailpolishes. I love to find out about these kinds of things - how to get good quality products to a fraction of the price of the luxury products. 

What's your favourite go to lipstick? Let me know! Have you tried any of Topshop's lipstick? If so, which one?

I'm going to Italy on Friday so might not update until I get back home. But I will film a cheeky little video about my Italy trip for you all! In the meantime you can always find me on my social media channels, which I update daily. I'm @josefineeklund on Twitter and Instagram, and I've also got a tumblr! Feel free to follow me, and if you do, let me know so I can check you out too. 

Lots of love, 

Speak soon, 
J x
H&M - beauty - beauty blogger - devotion - drugstore makeup - fashion - fashion blogger - lips - lipstick - london - mac - mac cosmetics - new in - style - topshop


Hi guys!

Yes, it's me. Can you believe it? Two posts in one week! This hasn't happened since... you know.... I don't even know? August? July? June?
When I started making videos for this blog the plan was never to only have videos, but to mix it with other posts. But for some reason I haven't done any other posts than videos since I started making them? That needs to change! After all, this is supposed to be some sort of creative outlet/diary/journal/community/I-don't-know, and one video a month is just not enough.
So I put together this little moodboard/wish list for you guys. Recently I've started putting some more time and effort into my makeup again, and it's so much fun. When I was between 18-20 I used to properly obsess about makeup and beauty, but as I moved to London I for some reason stopped. Don't get me wrong, I've always loved makeup and will always love makeup - I'm that kinda girl - but I just didn't have the time (or money) for it anymore. Before I could spend hours playing around with my makeup and beauty products, but when I moved to London I just never did. And then my skin flared up and my eczema became very bad, and makeup became a bit of a hassle. But lately I've really started to get into it again - and it's so much fun! So yeah, above you can see some products I'd really like to get my paws on right now. 
Lip liners from Mac in colours 'Subculture' and 'Stripdown', lipstick (and lip liner) in 'Soar', Dr. Feelgood from Benefit (the best product ever on a night out!), MAC skinfinish in Oh Darling!, nail polish from Essie in 'Ladylike', Porefessional primer from Benefit, Naked 3 palette from Urban Decay and the Brow Wiz from Anastasia Beverly Hills. 
Some of these are products I've recently finished and need to pick up a new one of, Dr. Feelgood and Porefessional in particular. Both of those are normally staples in my makeup bag, that's how good they are, and I miss not having them around. I didn't realise how much I use Dr. Feelgood until I ran out of it and haven't been able to use it. 
So yeah, Santa, if you see this... it's only 6 weekends till christmas. And I would be forever grateful if one or two or three of these things would show up under the tree. 
(Yes, mum, that above paragraph was directed to you. Love you!)
Have a great Friday evening, guys! Speak soon! x


Hi guys! I've finally filmed and edited my 'October Favourites', it took me a while but better late than never. Let me know what you think about this video, and also what products/things/events you've been loving this month. Speak soon! ♥
October Favourites - beauty - beauty blogger - fashion - fashion blogger - favourites - makeup - vlog